Online Manager Analytics
Carter Murray
Kuwait
Responsibilities: * Accountable for implementing a consistent approach to web analytics (Dashboards / Reports / Alerts) BI reporting that is scale-able and easy to replicate for additional online brands/markets * Web analytics lead for the delivery of custom reports to communicate key metrics, insight, conclusions and recommendations to the business * Responsible for delivering engaging reports and persuasive presentations of conclusions that drive decisions to support customer journey and experience improvements to optimize conversion * Responsible for working closely with- IT development to ensure data accuracy and quality in all web analytic tool implementations * Accountable for creating, coordinating and managing the implementation of web analytics workshops (training, requirement review and support) with online business teams to ensure web analytics and insights are utilized effectively to support decision making * Responsible for reviewing and auditing current implementations to ensure all interactions are tracked and measured accurately * Responsible for supporting digital marketing teams through development of segmentation analysis and develop multi-channel attribution models * Champion a test and measuring culture, utilizing all available data to help identify candidate areas of the company's ecommerce web sites where customer experience could be improved * Responsible for working collaboratively with cross functional teams to define business requirements for new web sites and analytical tool implementations * Responsible for ensuring a quality driven UAT approach and providing support for pre-release testing and quality assurance feedback for analytic code implementations * Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business * Responsible for defining relevant KPIs to reflect customer's behavior and value in order to track them on regular basis (Customer Profitability, Customer Lifetime Value (CLV) and Channel Attribution) Experience and profile requirements: * 3+ years in Web Analytics and a subject matter expert in Google Analytics (Universal or 360) and Google Tag Manager. * Ideal candidate comes from B2C omnichannel or pure play eCommerce business in a mature ecommerce market. * Professional profile: Analytical and numbers driven, strong problem solver and easily conveys insights for change from data. SR Group is acting as an Employment Agency in relation to this vacancy.
Requirements
A leading retail group based in Kuwait is currently seeking an Online Manager (Analytics), reporting to the Senior online manager (Analytics). You will be responsible for the Web analytics (Google Analytics Universal or 360) subject matter expert for the Central eCommerce division. Responsible for business requirement gathering, solution documentation and validation of implementation. Will deliver reports, data analysis and actionable insights to web store trading, UX and trade marketing teams. Delivers analysis and recommendations that supports continuous improvement to onsite merchandising, customer experience and journey as well as optimizing customer acquisition, conversion and retention.
About the Company
Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.
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Online Manager (Marketing-Paid Search)
Carter Murray
Kuwait
Responsibilities: * Manages the development of PPC channel media plans in accordance to overall online marketing spend allocation by way of planning and setting up marketing campaign requirements to internal/external digital advertising teams. * Works with internal and external digital marketing advertising teams to devise the strategy and approach to building substantial localized keyword lists leveraging latest technologies and tools to auto-generate. * Support defining and developing online attribution modeling requirements and post impression marketing analysis together with web analytics team and commercial teams, to achieve acquisition KPIs of Cost-per-Acquisition (CPA), Cost per Lead (CPL) and ROAS. * Will work closely with central marketing, agency and central design teams to consult on landing page optimization and testing recommendations for campaigns to support improvement. * Will manage Ad Word budget allocation and planning for all transactional web store brands and markets in MENA. * Manages PPC media plan spend, allocation and execution requirements with internal digital advertising team and/or internal digital agencies to deliver campaign performance and continuous optimization. * Owns the annual business planning process for the channel across all brands and markets to build the channel metrics for traffic, CPC, CPA, Conversion and new customer and lead acquisition. * Will work closely with the web store trading teams to ensure timely trade planning execution of the brand(s) promotional plan through the channel to optimize results. * Defines the Paid Search channel strategy for evolving the channel performance and ROAS through segmentation and focus on high CLV (Customer Lifetime Value) customers. * Works closely with other marketing and eCommerce areas like CRM, web analytics and BI, and online webstore teams, to gain insight that drives further optimization on online marketing spend, and aligns with online trading calendar to support promotional campaign plans. Works closely with other eCommerce and other central teams to perform required activities that support customer acquisition. * Will remain current with industry trends while continually leveraging new tools and industry best practices to drive efficiency of campaigns * Responsible for Paid Search (including PLA's) online marketing planning, spend and performance working with internal/external digital marketing teams to execute and optimize the PPC channel budget and online marketing campaigns for all web store transactional sites in MENA. Experience and profile requirements: * 3+ years in eCommerce Paid Search digital marketing, with focus on customer acquisition, across retail verticals. * Will have performance managed multiple Paid Search acquisition channel for at least 3 years, with direct PPC acquisition budget and performance responsibilities for multiple accounts. * Will be passionate about SEM and be a paid search channel subject matter expert * Ideal candidate comes from an online pureplay hypergrowth / B2C retail ecommerce business or leading digital agency based in digitally matured western markets with management of multiple accounts and spend over £1m+ per annum. * Professional profile: Numbers driven, has a strong commercial ethos and a result's driven "trader's mentality". Will have strong communication, presentation and influencing skills as a channel champion. SR Group is acting as an Employment Agency in relation to this vacancy.
Requirements
A leading retail group based in Kuwait is currently seeking an Online Manager (Marketing-Paid search), reporting to a senior Online Manager (Marketing-Acquisition). You will be responsible for the Paid Search channel strategy, budgeting and performance to drive accelerated ecommerce and omnichannel growth for the company brands through qualified lead and customer acquisition. Responsibilities: * Manages the development of PPC channel media plans in accordance to overall online marketing spend allocation by way of planning and setting up marketing campaign requirements to internal/external digital advertising teams. * Works with internal and external digital marketing advertising teams to devise the strategy and approach to building substantial localized keyword lists leveraging latest technologies and tools to auto-generate. * Support defining and developing online attribution modeling requirements and post impression marketing analysis together with web analytics team and commercial teams, to achieve acquisition KPIs of Cost-per-Acquisition (CPA), Cost per Lead (CPL) and ROAS. * Will work closely with central marketing, agency and central design teams to consult on landing page optimization and testing recommendations for campaigns to support improvement. * Will manage Ad Word budget allocation and planning for all transactional web store brands and markets in MENA.
About the Company
Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.
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Online Manager (Marketing-email/SMS)
Carter Murray
Kuwait
Responsibilities: * Develop and communicate channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management with web store trading and analytics teams. * Responsible for the development of online eCRM journeys including welcome, activation, second-purchase, reactivation campaigns. * Responsible for the development of highly effective Prospecting program(s) to optimize lead conversion and drive conversion improvements of lead to customer cohort behavior. * Oversee planning and delivery of email calendar with web store trading teams in line with omnichannel trade marketing calendar. * Develop and leverage the capabilities of ESP platform to deliver continuous performance improvement optimization of email marketing to brand(s) opt in customer database. * Lead development and implementation of channel testing roadmap with focus on A/B testing to optimize deliverability, Open (OR) and Click Through Rate (CTR) to conversion rate (CVR). * Expand personalization through use of segmentation and predictive modelling * Will define and drive process efficiencies through continuous improvement of workflow and tools. Lead and develop best practice operational ways of working with campaign planning the web store trading teams, design and content briefing, translation to internal (CMD) and host brand approval. * Work closely with host brand(s) and central design to define mobile optimized email marketing template design for promotional newsletters, eCRM and re-targeting emails. Define and implement an efficient operational process for the briefing and creation of digital assets for campaigns and necessary host brand / CMD approvals where necessary. * Owns the annual business planning process for the email channel across all brands and markets to build the channel metrics for send volumes, cost, CTR, traffic, conversion and revenue. * Supports collaborative approach with the company brands (internal and host), other business areas like CMC CRM teams to align execution plans of CRM initiatives in the definition of online and omnichannel CRM customer journeys. * Will optimize and leverage the functionality and capability of the ESP platform. * Responsible for email marketing budget management and performance manage retention KPIs including Lead conversion, repeat purchase, customer activity (prospects, lapse and dormant activation) and minimize un-subscribe rates. * Manage Shopping Cart Abandonment (SCA) retargeting programs with ongoing optimization and performance management (CVR / Revenue). * Lead, manage and develop email/SMS retention marketing team of 2+ employees establishing world-class practices. * Maintain deep understanding of email technologies and trends to react to new insights and behavior shifts Experience and profile requirements: * 5+ years relevant experience in eCommerce email and eCRM marketing, building and developing retention marketing strategies and execution of plans, with database sizes of 1M+ members / leads / customer. * Ideal candidate comes from pure play or omnichannel business to consumer retailer. * Successful track record of building and managing eCommerce email Marketing team / agency with retention budget responsibilities. * Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability and subscriber list growth. * Team player with strong interpersonal skills to foster relationships with multiple cross-functional teams * Professional profile: Analytical and numbers driven. Must have a passion for innovative thinking & business acumen to balance driving email traffic with revenue & profitability for the business. Detail-oriented with ability to multi-task and manage tight deadlines. SR Group is acting as an Employment Agency in relation to this vacancy.
Requirements
A leading retail group based in Kuwait is currently seeking a Head of Online Manager (Marketing-email/SMS), reporting to the senior Online Manager (Marketing - Retention). You will develop and execute online omnichannel email Marketing and eCRM strategies to deliver increasingly relevant and personalized email marketing communications across all MENA web store brands and markets. As an Online manager, you will define and develop email Marketing best practice and implement triggered eCRM customer journeys driving customer lifetime value through the development of behavioral segmentation to deliver highly personalized and relevant email communications. Responsibilities: * Develop and communicate channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management with web store trading and analytics teams. * Responsible for the development of online eCRM journeys including welcome, activation, second-purchase, reactivation campaigns. * Responsible for the development of highly effective Prospecting program(s) to optimize lead conversion and drive conversion improvements of lead to customer cohort behavior. * Oversee planning and delivery of email calendar with web store trading teams in line with omnichannel trade marketing calendar. * Develop and leverage the capabilities of ESP platform to deliver continuous performance improvement optimization of email marketing to brand(s) opt in customer database.
About the Company
Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.
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Senior Buyer- Menswear & Childrenswear
Carter Murray
Qatar
An international luxury department store renowned for their premium, contemporary and designer fashion is seeking a Senior Buyer to manage the seasonal buying for menswear and childrenswear brands. We are seeking a commercial individual who has strong buying experience who can drive this business area to achieve sales targets and margin. This role will be based in Doha- Qatar and report directly into the Head of Buying. Responsibilities: * Drive the creative direction and source new brands and products whilst negotiating the best terms. * Manage the performance of menswear & childrenswear and work cross functionally to drive sales and maximise profitability through leading your team. * Partnering with the merchandise team, you will plan the OTB and monitor and review in season, taking action where necessary. * Prior to opening you will be responsible for developing relationships and secure suitable brands in line with the overall brand strategy * Post opening you will be responsible for managing existing brands and concessions through regular meetings with the concession and floor managers to analyse performance * Work closely with Retail Operations, Marketing and PR and will maximise promotional opportunities during negotiations with suppliers. Skills: * At least 8-10 years' buying experience * Previous experience buying designer/ premium menswear brands is essential * Managerial experience is essential * Strategic with a solid understanding of the product and market * Strong negotiator and have the ability to influence and motivate a team * Creative, innovative and highly commercial approach * Ability to work within a multicultural team * Willingness to relocate and live in Doha * Open to international travel to attend seasonal buying trip
Requirements
Responsibilities: * Drive the creative direction and source new brands and products whilst negotiating the best terms. * Manage the performance of menswear & childrenswear and work cross functionally to drive sales and maximise profitability through leading your team. * Partnering with the merchandise team, you will plan the OTB and monitor and review in season, taking action where necessary. * Prior to opening you will be responsible for developing relationships and secure suitable brands in line with the overall brand strategy * Post opening you will be responsible for managing existing brands and concessions through regular meetings with the concession and floor managers to analyse performance * Work closely with Retail Operations, Marketing and PR and will maximise promotional opportunities during negotiations with suppliers. Skills: * At least 8-10 years' buying experience * Previous experience buying designer/ premium menswear brands is essential * Managerial experience is essential * Strategic with a solid understanding of the product and market * Strong negotiator and have the ability to influence and motivate a team * Creative, innovative and highly commercial approach * Ability to work within a multicultural team * Willingness to relocate and live in Doha * Open to international travel to attend seasonal buying trip
About the Company
Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.
Apply Now
Senior Buyer Womenswear Contemporary
Carter Murray
Qatar
An international luxury department store renowned for their premium, contemporary and designer fashion is seeking a Senior Buyer to manage the buying across womenswear contemporary brands. We are seeking a commercial individual who has strong buying experience who can drive this business area to achieve sales targets and margin. This role will be based in Doha- Qatar and report directly into the Head of Buying. Responsibilities: * Drive the creative direction and source new brands and products whilst negotiating the best terms. * Manage the performance of womenswear contemporary and work cross functionally to drive sales and maximise profitability through leading your team. * Partnering with the merchandise team, you will plan the OTB and monitor and review in season, taking action where necessary. * Prior to opening you will be responsible for developing relationships and secure suitable brands in line with the overall brand strategy * Post opening you will be responsible for managing existing brands and concessions through regular meetings with the concession and floor managers to analyse performance * Work closely with Retail Operations, Marketing and PR and will maximise promotional opportunities during negotiations with suppliers. Skills: * At least 8-10 years' experience buying womeswear contemporary brands * Managerial experience is a must * Strategic with a solid understanding of the product and market * Strong negotiator and have the ability to influence and motivate a team * Creative, innovative and highly commercial approach * Ability to work within a multicultural team * Willingness to relocate and live in Doha * Open to international travel to attend seasonal buying trip
Requirements
Responsibilities: * Drive the creative direction and source new brands and products whilst negotiating the best terms. * Manage the performance of womenswear contemporary and work cross functionally to drive sales and maximise profitability through leading your team. * Partnering with the merchandise team, you will plan the OTB and monitor and review in season, taking action where necessary. * Prior to opening you will be responsible for developing relationships and secure suitable brands in line with the overall brand strategy * Post opening you will be responsible for managing existing brands and concessions through regular meetings with the concession and floor managers to analyse performance * Work closely with Retail Operations, Marketing and PR and will maximise promotional opportunities during negotiations with suppliers. Skills: * At least 8-10 years' experience buying womeswear contemporary brands * Managerial experience is a must * Strategic with a solid understanding of the product and market * Strong negotiator and have the ability to influence and motivate a team * Creative, innovative and highly commercial approach * Ability to work within a multicultural team * Willingness to relocate and live in Doha * Open to international travel to attend seasonal buying trip
About the Company
Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.
Apply Now